The master salesman. Being a handbook of technical information and instruction compiled for the use and training of salesmen.
(London, W.H.Smith & Son), nd (1915 ?).
8vo. xvii + (1) + 414pp (including decorative title leaf printed in red and black). Publisher’s cloth.A good copy.
The book’s title entirely disguises the fact that this is an admirably comprehensive guide to all aspects of paper manufacture, printing and bookbinding, primarily intended for internal use by the sales staff of the great newsvending and bookselling empire of W.H.Smith & Son. Its pleasing format, typography and binding doubtless reflects the interest taken in such matters by the book collector C.H.St.John Hornby, a long-term partner in the W.H.Smith firm. The volume’s author, Francis Charles Bayliss (1876-1938) (FRIBA 1925), was the W.H.Smith firm’s architect of choice – hence the inclusion of this book in the present catalogue – and although biographical details about him are elusive, it seems very possible that he was the F.C.Bayliss who represented the United Kingdom at Rugby football at the Olympic Games in Paris in 1900.